Potential homeowners are no longer looking in the newspaper or walking around neighborhoods to find houses for sale. Since technology has steadily increased in efficiency and accessibility, it’s become easier than ever to get listings out into the public. There are several social media network tips that are crucial in marketing businesses and listings.
Use these tips to stand out and appropriately grab your audience’s attention:
- Communication – Create a healthy mixture of engagement with potential customers. Videos, pictures, gifs, etc. will pull the attention of a variety of social media users. Clients want to stay in touch with their agents and feel like they’re learning from agents instead of hearing a sales pitch.
- Keep Up with The Competition – If your real estate competitors are consistently gaining likes, followers, and clients, they’re doing something right. Having a close eye on the tactics that your local competitors are doing will show you what works for your industry.
- Measure the Metrics – Keep up with the likes you’re getting or not getting on posts so you can gear your future posts for optimum results and guidelines for managing your campaigns.
Networks at Your Disposal
Instagram, Facebook, Twitter, LinkedIn, Pinterest, etc. gain an abundance of traffic to a variety of businesses every day. With over 700 million users, Instagram is mobile and tablet-friendly and extremely easy to use. Facebook has over 2 billion users and still holds the top spot for social media. Posting pre-recorded and live videos will increase the eyes on your open houses or new listings you’ve acquired.
Twitter isn’t as large as Instagram and Facebook but there is still a market to reach clients through tweeting links to your webpage and listings. LinkedIn is the top network for professional online networking and allows users to improve their reputation. Real estate agents will appeal to several generations by incorporating social media into their marketing strategy.
As a real estate broker that has years of experience in the industry, I know it’s imperative to integrate social media into marketing my business. With billions of users worldwide, social media opens many doors for clients and agents to connect. Give me a call today at (843) 521 – 2121 if you have any more questions or concerns about combining social networking and realty.